There’s a reason why not everyone is doing this – successfully.
It isn’t easy!
It takes dedication.
And it takes attention to detail.
Every detail – not just a few.
Because the one detail you miss will be the detail that exposes your weakness.
Especially if it’s your “claim to fame”.
Seth Godin says that “All Marketers Are Liars”I (unfortunately) respectfully agree with him….
“Service is our top priority” – (the voice mail picks up the phone).
“We market luxury property” – (the photography is taken with a cell phone camera).
“Our website is the industries best” – (it takes forever to load).
“We believe in transparency” – (but keep some things to ourselves).
“We are global” – (we have never left town).
Credibility is earned over time with consistent attention to detail.
It is easily lost with a broken promise.
Credit Shaun Osher (CORE Realty)
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